Insurance Representatives - How Does Yours Measure Up?



Insurance agents can be a few of the most crucial people you'll ever do business with. They will help you safeguard your house, your assets and your finances. The work of an insurance representative has the possible to conserve you from financial ruin.

You could go through your whole lifetime and not need the services of a lawyer. You might live and pass away and not have to use an accountant. You cannot live in "the genuine world" without insurance representatives.

However remember ... it's YOUR responsibility to learn which coverages are right for you.

Have you ever heard a story from a pal or relative who submitted an insurance claim, just to learn that the protection their agent promised was not there? I hear those stories ALL THE TIME, and at the WORST POSSIBLE TIME ... AT CLAIMS TIME!

I began my insurance career as a representative in 1973. When I ended up being an insurance adjuster, I kept my agent licenses active up until 1992. During that amount of time, I offered almost every sort of insurance imaginable. That gave me a depth of experience in insurance sales. But all of that experience did not make me a professional in insurance. I found out threat analysis and sales strategies. I don't believe that I ever had one minutes' training in how to manage a claim. When my clients had a claim, I gave them the company's phone number and told them to call it in. We sometimes completed an Acord type, which is a basic market type for suing. That was all we did.

The best agent is a person who has hang out studying insurance, not a person who is a professional in sales. The largest percentage of insurance agents of all types are sales people, not insurance experts. Your agent may or may not be an expert in insurance. You'll have to just ask your agent what his education level is.

There are a lot of institution of higher learnings that offer degrees in insurance today. In our area, the University of Georgia offers degrees in Threat Management and Insurance. It's a quite well-respected program.

Representatives can likewise end up being professionals in insurance by going through continuing education, such as the Licensed Residential Or Commercial Property Casualty Underwriter (CPCU) education program. Life insurance agents can achieve the Qualified Life Underwriter (CLU) expert classification. There are other classifications readily available to representatives, however those 2 are the most commonly accepted educational programs.

Agents in most states likewise need to finish a state-required number of Continuing Education hours each year in order to maintain their insurance licenses. The state cancels their licenses if they do not finish the hours.

A representative has a responsibility to you, called the "fiduciary duty." That means that he needs to keep your monetary wellness initially in his concerns. He has actually breached his fiduciary task to you if a representative sells you an insurance policy since it has a higher commission than another policy.

Agents usually carry a type of liability insurance called "Mistakes and Omissions" liability insurance. Omssions and mistakes (E&O) is the insurance that covers the representative's business, or the agent individually, in the occasion that a customer holds the agent responsible for a service he provided, or stopped working to offer, that did not have the expected or assured results.

1. loss of client information. The representative just loses your file, physically or electronically.

2. system or software failure. Computer system at the representative's workplace crashes and all data is lost.

3. negligent oversell. The representative offers you coverage you don't need, or sells you protection limitations higher than required.

4. claims of non-performance. This needs however is a broad classification to be. This might include charges that an agent did not offer the appropriate policy, or the proper quantity of protection.

The number 4 example above is the most common and most harmful for agents. Here's why.

Individuals today have several insurance exposures, like:

vehicle physical damage

automobile liability

uninsured or underinsured motorists direct exposures

property owner physical damage

homeowner liability

excess liability

businessowner physical damage

businessowner liability

home-based businesses

life insurance requires

health insurance requires

disability insurance requires

Any one of the exposures noted above can effect any of the others. They are elaborately woven together in each of our lives.

Any agent doing business in the modern world must do an insurance analysis of any possibility's present insurance and his future insurance requirements. To fail to do so is an invite for a claim.

What does this mean to you?

First: If your agent makes pledges to you about coverage, and your claim gets rejected, you can make a claim versus the agent's Omissions and mistakes Liability policy. You might have to get a lawyer involved, however that just increases the chance that your rejected claim will make money.

Next: In my never-to-be-humble viewpoint, ALL agents selling ANY kind of insurance must perform a Insurance Requirements Analysis for the prospect PRIOR to offering the policy. In addition, I believe that a representative must carefully describe the findings of the Insurance Needs Analysis to the possibility PRIOR to selling the policy.

The policyholder has a total explanation of the policy he's buying and its relationship to all his other insurance. The representative sells the best coverage, and considerably lowers the threat of a lawsuit or claim versus his E&O coverage for offering the wrong protection.

Here's what an insurance analysis treatment should appear like.

1. Personal Information Collection: get as much details about the insured and his family members as possible.

2. Get Copies of Existing Policies: the representative ought to in fact read the existing policies.

3. Analyze Insurance Requirements: determine the proper coverages required and the appropriate policy limitations.

4. Recommendations: exactly what ought to be acquired and costs.

5. Application and Sign-off Analysis: fill out the application and have the insured validate the analysis form.

6. Provide the Policy: An agent ought to provide the policy personally and describe it again, not simply send you a copy in the mail.

Even after all the training and education that any insurance agent gets, the agent is still not a professional in how to deal with an insurance claim. I have actually had lots of individuals tell me that they were getting their agent to assist them with their claim. Later on, they determined that the representative didn't know a lot more about the claims procedure than they did. As I wrote previously, agents can end up being experts, however their proficiency is usually in the sales and needs analysis locations of insurance ... not claims. For the majority of agents, finding out the claims process would be a waste of their time, considering that most representatives are not accredited to handle claims.

Sure ... some representatives will be provided a little claims settlement authority by the business they work for. Some representatives will have the ability to settle claims as much as about $5,000.00, then only in the residential or commercial property side of the claim ... such as a small water loss or a theft. For the a lot of part, the insurance business concentrates claims handling with the claims workers and independent claims adjusters.

The most important strategies you should take from this post are:

Interview EVERY insurance representative to find out their level of know-how. Lexington Insurance Agency Let the inexperienced agents practice on people who do not care about safeguarding themselves the ideal methods.

You get what you pay for. You 'd be much better served to pay a higher premium if an extremely qualified representative takes care of you.

3. Never be hesitant to call the Department of Insurance of your state if you have problems with your representative. Representatives are controlled for a factor.


Agents generally carry a type of liability insurance called "Errors and Omissions" liability insurance. Mistakes and omssions (E&O) is the insurance that covers the agent's company, or the representative separately, in the event that a client holds the agent responsible for a service he provided, or stopped working to offer, that did not have the anticipated or guaranteed results. Next: In my never-to-be-humble viewpoint, ALL agents selling ANY kind of insurance should carry out a Insurance Requirements Analysis for the prospect PRIOR to selling the policy. Even after all of the training and education that any insurance agent acquires, the representative is still not a professional in how to handle an insurance claim. For many representatives, finding out the claims procedure would be a waste of their time, considering that most representatives are not licensed to deal with claims.

Leave a Reply

Your email address will not be published. Required fields are marked *